The Danish clothing brand, ALIS, with roots in Christiania in Copenhagen, has become a representative of Danish culture and skateboarding throughout the world. Actually, ALIS started with a series of stickers that were printed for the first time in 1995. Of these MANY stickers, there was a demand for more products, but it was not until 3 years later, in 1998, that an ALIS collection came up for sale.
The name of the brand is a contraction of founder Albert Hatchwell Nielsen and co-founder Isabelle Hammerich's first names. The brand got its start with the production of 100 skateboards as well as 100 t-shirts. These were placed on the shelves of one of their friends' shop in inner Copenhagen. Over the past 20 years, ALIS has established itself as an unavoidable brand in the fashion industry. What makes ALIS special is that they still hold on to where they come from - graffiti, skateboards and the cannabis environment of Christiania.
When ALIS started, skateboarding was still a subculture and most young people did not yet know what Supreme was. This led ALIS on a journey where, among other things. they established everything from shop in Los Angeles to a shop and skater court at Christiania in Copenhagen. In 1998, Albert built Wonderland, the skate hall at Christiania, near the infamous Pusher Street. Subsequently, ALIS was also involved in creating skating rinks in India and, in parallel, they started to make skate ramps around the world. Since the first skating hall, Albert has been involved in making a total of 12 skate ramps - in total from Copenhagen to Ethiopia