Missoni
Missoni is a high-end brand from Italy, known primarily for their colorful knitwear, often adorned with the iconic zig zag pattern that is also featured on many of the products in our selection.
Ottavio Missoni had a very eventful life - He started out as an athlete and, after winning the Italian Championship four times, participated in the track discipline at the 1948 Olympics. His sports career was temporarily suspended when, as an infantryman in 1942, he was taken as a prisoner of war, and spent the rest of World War II in an English prison camp.
After the war, Ottavio, together with one of his teammates on the Italian athletics national team, started a company that made sportswear. The clothes here were produced in wool, and took into account the athletes' need to keep warm in all kinds of weather. It was relatively popular and ended up being used by the Italian team at the 1948 Olympics.
The pants that belonged to Missoni's early tracksuits were the first in the world to integrate a small zip at the bottom of the trouser leg, and Ottavio Missoni is most often credited as the man behind that innovation. His wife Rosita later said that the idea of integrating zippers into their early pants came primarily from Ottavio's laziness - he didn't want to take off his shoes when changing pants, and with the opportunity to unzip a little at the bottom it became possible to skip this. This quickly became a success among athletes who could go through many pairs of pants in a single training day.
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The Missoni brand was founded in 1953 when the couple of Ottavio and Rosita Missoni, whom Ottavio had met in London when he attended the Olympics, opened a small shop in Gallarate in Italy. From this shop they sold their own knitwear designs and the business quickly went so well that in 1958 they presented their first official collection in Milan. Missoni is one of the brands that brought Italian fashion into the global fashion scene in the 50s.
Missoni has always remained a family project and is today managed by Ottavio and Rosita's daughter, Angela, who have made sure the brand's popularity has experienced steady growth and that their new products are still relevant on the global fashion scene to this day.
Knitting is timeless, especially in a country like Denmark where you always need to be able to keep warm, and with Missoni you are sure to get the highest possible quality. Our range of Missoni products includes scarves and socks, which both give you an easy way to add some color to your everyday life.
If you want to really give your style a colorful kick, we also offer jackets, t-shirts and sweatshirts that, in particular, reflect Missoni's unique style and give you a look you can't get anywhere else. The products are produced in Italy, as Missoni is not willing to compromise their quality by outsourcing production. They are also made of the best possible materials. The scarves and some of the sweaters are made of 100% wool, while others are made of 100% cotton.
