James Jebbia's Supreme was founded in 1994 in the SoHo neighborhood of Manhattan, New York City. Jebbia came to New York in the early '80s and worked at a small, trendy store named Parachute. It was a wild and untamed NYC. As Jebbia learned the ins and outs of retail, a connection arose to Shawn Stussy who would end up being kind of a mentor for him. Stussy ran his brand with a high-end approach to Californian surfwear. James Jebbia went on to work in Stussy's Soho store through the '80s, then in 1994 opened his own shop called Union.
While working in Union with Stussy, Jebbia began to notice a new emerging youth culture of NYC skating rats, graffiti artists and street kids. They had unique styles and personalities, and no one really targeted them as a fanbase. Jebbia set aside $12,000 to create an experimental skate shop at 274 LaFayette street. He hired local skaters to be the store's staff, and he left the doors open during the day. James Jebbia named this space after the John Coltrane album from 1964, A Love Supreme. This is where Supreme captured New York's skaters and then the rest of the world. In the beginning, Supreme exclusively targeted the narrow group in the streetwear environment, who also quickly caught a love for the brand and were not afraid to show it. The first Supreme store was even designed so that one could skateboard into the shop from street level - which was something the skaters could appreciate.
Supreme - The world's most hyped brand!
Before Supreme became a brand and began to resemble what we know today, it was first and foremost a place to meet for a particular subculture. Although it was Jebbia who owned the store, it was in fact run by the small misfit community. The local skaters Jebbia had found to run the store, deciding for themselves who could buy, who should not come, and what items to stock. They represented a specific subculture of skateboarding that was crucial to New York. Much of this hype stems from their business model, which is very simple; limited production. As James Jebbia says, "If we can sell 600 jackets, we make 400 pieces." It has been crucial to Supreme's success that the consumer has had a hard time getting hold of the products as it just makes the product that much more exclusive. Supreme has the right to be fascinating and enticing to people trying to figure out their own style. Shawn Stussy taught James Jebbia what's cool. Supreme and James Jebbia have an authenticity that VERY few brands can compare to and that really resonates with people.
James Jebbia creatively added many layers to the concept of Supreme. For Supreme purists, these layers are the only thing that gives the brand value. For trend shoppers, the value of Supreme comes from the popularity of the brand. With Supreme and the brand's myriad of collaborations, there is no doubt that Supreme is the most sought after skaters brand right now, and probably will be for a long time to come. At Spreeglee you will find the most sought-after Supreme merchandise and items that are extremely difficult to get your hands on elsewhere.
The iconic Supreme Logo
The recognizable and iconic Supreme logo with the red background and white font is inspired by the artist Barara Kruger's 1987 work "I Shop Therefore I Am". The Supreme Box Logo products are the best selling in their wide range of Supreme hoodies, Supreme t shirts and Supreme Stickers.
In reality, the brand delivers basic cuts, but still managed to revolutionize the fashion industry with innovative ideas, both within identity and branding as well as drops of collections that made them widespread and familiar. Now Supreme Streetwear is exclusive and in demand due to the exclusivity of their goods. Most often, the logo prints sell best with the streetwear brand Supreme, but at the same time they are not afraid to follow the latest fashion trends. The fashion is merging and almost all brands today have been looking for the streetwear culture in their collections and marketing models. But this does not change that Supreme is still the leading brand in the streetwear culture. What started as New York's skater uniform has now become the largest global clothing and fashion business.
Buy Supreme at Spreeglee.com
What characterizes the American streetwear brand Supreme is the words - Out of stock. At Spreeglee.com we have made the buying process easier for you, so you can easily get your hands on brand new drops from Supreme - which is usually not the case. We sell the sold out, discontinued and rarest products from the international brand. At Spreeglee.com, we verify all products before they come online and become available to customers, so you can be assured that you will get the genuine goods made by Supreme when you shop with us.