Helmut Long personified minimalism that existed in the late 1990s. He left the company in 2005, but the brand Helmut Lang was re-established two years later under the creative leadership of Michael and Nicole Colovos. Since then, this duo has enhanced the brand’s profile, which stands for elegant clothing with attitude, such as sweatshirt, hoodie in eye-catching colours, t-shirt with logo print and bold jackets.
It’s astounding simplicity helped announce the subdued appearance of the early 90’s, but was also timeless enough to surpass the decade’s tendencies.
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