LE FIX – When movies went out of fashion

The Danish designer brand Le Fix is part of an increasing trend in which the clothes are presented in long advertisements influenced by feature films and art. The brand has gone from the graffiti environment to Gazelle status in Denmark. The fashion collective takes baggy and street attitudes to new heights and is recognized in the rest of the world. The Copenhagen designer brand has positioned itself as one of the strongest urban brands in Denmark, but they do not only sell streetwear but also have an art gallery and a tattoo shop that helps staying creative and go on after 15 years in the industry.

The team behind Le Fix takes a lot of time to make movies for their collections, which deal with anything but clothing, but more about the feeling that is the focal point of the collection. Take a look and experience the good melody between streetwear and feature film.

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